3 Strategies to Increase Investment in Women Entrepreneurs

06 Sep 3 Strategies to Increase Investment in Women Entrepreneurs


We are so focused on harping about what the venture capital industry does not do for women that we completely forget about the business narrative. We often appeal to gender solidarity when talking to female investors, or to gender tolerance when pitching male VCs, which sounds more like fundraising for charity than investing in a business with potential. The question is, why do we give this conversation a begging tone instead of highlighting the real value of women as inventors, experts, and consumers?

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