The Muse: 4 To-Dos for the “Someday” Entrepreneur

15 Feb The Muse: 4 To-Dos for the “Someday” Entrepreneur

I talk with a lot of people who want to start a business “someday.” And as a result, I often think about the factors that determine which “someday” entrepreneurs will actually become business owners , and which will continue to say “I wish” for years to come.

Surprisingly, the ability to take the plunge has a lot less to do with people’s personalities, and a lot more to do with how accessible and familiar the experience of entrepreneurship is to them. Those who can picture themselves running a business often do. And those who continue to think of entrepreneurship as a big, scary thing that other people (perhaps more gregarious, sales-oriented, or risk-tolerant people) do tend to never move forward.

The Muse

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